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Have you ever heard about Google SEO? For business people who heavily utilize the online world, this method is commonly used as one of the marketing strategies.
What is SEO?
SEO, or Search Engine Optimization, is a technique used to boost our website’s ranking so that it appears in the early pages of Google search results. Not only for Google, but we can also apply the same technique to other search engines like Yahoo, Bing, MSN, and many others.
When using Google, how many people actually browse up to page 5 or beyond? Most people click on pages 1, 2, and 3, and after that, they lose interest. It’s tiring for the eyes, right?
Search results on the first page of Google
Wouldn’t it be great if our website appeared on the first page of Google search results? For example, if we want to search for information on “Business Model Canvas” in Malay, we’d open Google and type “bmc melayu.” Right?
Now, go ahead and try searching for “bmc melayu” on Google. See what happens…
Let’s see the result:
See that? My blog post about BMC is on the first page. It’s ranked second and third. Pretty great, right? Still need to put in more effort to reach the very top.
Pay close attention. There are over 500,000 search results. By default, Google displays 10 results per page. If our website is ranked 90th, it will appear on page 9. What if it’s ranked 1000th?
Now, try searching for “mari belajar linux” and see what comes up.
Alhamdulillah. It’s right at the top, even though the article was written in 2014. This is an example of the power of Google SEO. Interested?