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Sales

The Psychology of Selling by Brian Tracy

The Psychology of Selling by Brian Tracy is one of the most well-known books in the fields of sales and personal development. This book focuses on understanding and leveraging the psychology behind the sales process to boost sales performance.

ByNazri AhmadAugust 27, 20240Comments

Marketing Sales

What is Price Sensitivity?

What is price sensitivity? Customer price sensitivity refers to how changes in the price of a product or service can influence demand. Simply put, it describes how sensitive customers are to price fluctuations.

ByNazri AhmadAugust 26, 20240Comments

Marketing Sales

Competitive Pricing Strategy

Competitive Pricing Strategy is one of the most commonly used pricing strategies in the business world, especially in highly competitive markets.

ByNazri AhmadAugust 21, 20240Comments

Sales

The Secret of Joseph Girard’s Astonishing Sales Techniques

Joseph Samuel Girard, also known as Joe Girard, was born on November 1, 1928, in Detroit, Michigan. He came from a poor family and faced many challenges during his childhood. He had to leave school at the age of 16 to support his family. Girard started his career in various jobs before finding success in…

ByNazri AhmadAugust 19, 20240Comments

Sales

Product Pricing Strategy: The Art of Reflecting Value

Product pricing is a crucial decision in business. The price not only determines profitability but also reflects the product’s value in the eyes of customers.

ByNazri AhmadAugust 16, 20240Comments

Marketing Sales

Price Psychology: Manipulating Customer Perception

Today's article will discuss price psychology and how we can use product pricing as an effective marketing tool. Price Psychology: The Art of Wisely Manipulating Customer Perception Price is one of the main factors influencing purchase decisions. We also know that pricing is one of the "P"s in the 4Ps Marketing Mix, a crucial tool for…

ByNazri AhmadAugust 14, 20240Comments

Copywriting Marketing Sales

Understanding FOMO Copywriting

In modern marketing, the Fear of Missing Out (FOMO) is a highly influential psychological phenomenon. FOMO refers to the anxiety people feel about missing out on something valuable or exciting.

ByNazri AhmadJuly 29, 20240Comments

Copywriting Marketing Sales

Emotional Copywriting Techniques

Emotional copywriting – one of the most effective ways to achieve this is by tapping into emotions: fear, hapiness, nostalgia and others.

ByNazri AhmadJuly 26, 20240Comments

KISS Copywriting Technique, Pendekatan Copywriting KISS

Copywriting Marketing Sales

KISS Copywriting Technique: Simply and Clearly

The KISS (Keep It Simple, Straightforward) copywriting technique is a marketing approach that emphasizes delivering concise and easy-to-understand messages.

ByNazri AhmadJuly 21, 20240Comments

Copywriting Marketing Sales

The Scarcity and Urgency Copywriting

In the world of marketing, capturing attention and convincing customers to make a purchase is a significant challenge. One proven way to achieve this is through the use of scarcity and urgency techniques.

ByNazri AhmadJuly 20, 20240Comments

Learn . Unlearn. Relearn

Sales

The Psychology of Selling by Brian Tracy

What is Price Sensitivity?

Competitive Pricing Strategy

The Secret of Joseph Girard’s Astonishing Sales Techniques

Product Pricing Strategy: The Art of Reflecting Value

Price Psychology: Manipulating Customer Perception

Understanding FOMO Copywriting

Emotional Copywriting Techniques

KISS Copywriting Technique: Simply and Clearly

The Scarcity and Urgency Copywriting

BMC Customer Segments

Value Propositions in the BMC: A Comprehensive Overview

BMC Channels: Delivering Value to Customers

Sales

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