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Marketing & Sales

Provide actionable insights into modern marketing strategies and sales techniques.

Public Relations: Building Brand Reputation

One essential element within promotion is Public Relations (PR), a strategic communication process that helps a company manage its reputation, build credibility, and foster a positive public image. Unlike advertising, which is paid, PR focuses on earning trust through organic means, such as media coverage, thought leadership, and stakeholder engagement.

ByNazri AhmadNovember 11, 20240Comments

Marketing

Direct Marketing: An Effective Communication Strategy

Direct marketing, as one of the most targeted and personalized promotional approaches, allows companies to directly engage with existing or potential customers.

ByNazri AhmadNovember 4, 20240Comments

Marketing

Sales Promotion: Maximizing Customer Engagement

Sales Promotion: An article to discuss about Promotion, part of 4P Marketing Mix. In the world of marketing, the 4P marketing mix—Product, Price, Place, and Promotion—serves as the foundation for developing effective strategies to attract and retain customers.

ByNazri AhmadNovember 1, 20240Comments

Marketing

Advertising as a Strategic Pillar in the Marketing Mix

It acts as a communication channel between a brand and its target audience, driving awareness, shaping perceptions, and influencing purchasing behavior.

ByNazri AhmadOctober 18, 20240Comments

Marketing

Global Distribution

Pengedaran global merujuk kepada sistem di mana produk dipindahkan daripada pengilang ke pasaran antarabangsa, sering melalui rangkaian perantara seperti pemborong, pengedar, peruncit, atau platform e-dagang.

ByNazri AhmadOctober 4, 20240Comments

Marketing

Inventory Management

Inventory management involves overseeing the flow of goods from the manufacturer to the point of sale, including storage, tracking, and timely replenishment. When done right, it can help businesses avoid stockouts, reduce excess stock, and optimize costs. In the context of ‘Place’ in the 4Ps, inventory management ensures that products are available when and where…

ByNazri AhmadOctober 3, 20240Comments

Marketing

Market Location: A Strategic Approach

In today’s competitive business environment, market location plays a critical role in shaping the success of any marketing strategy. It forms part of the ‘Place’ element within the 4Ps marketing mix, influencing how a company’s product reaches its target audience.

ByNazri AhmadSeptember 23, 20240Comments

Marketing Website & SEO

Distribution Channels

Distribution channels define the path that goods take from the manufacturer to the end consumer, directly impacting sales performance.

ByNazri AhmadSeptember 20, 20240Comments

Marketing

TikTok Marketing Ideas

TikTok Marketing Ideas: TikTok is a highly popular social media platform with a primary focus on short video content. This platform is suitable for various types of marketing, especially those involving visuals and quick interactions.

ByNazri AhmadSeptember 18, 20240Comments

Marketing

Market Analysis

Market Analysis: In the dynamic world of business, understanding the market is key to making strategic decisions. Market analysis is a crucial tool that enables businesses to identify opportunities, mitigate risks, and map out strategies for long-term success.

ByNazri AhmadSeptember 17, 20240Comments

Learn . Unlearn. Relearn

Marketing & Sales

Public Relations: Building Brand Reputation

Direct Marketing: An Effective Communication Strategy

Sales Promotion: Maximizing Customer Engagement

Advertising as a Strategic Pillar in the Marketing Mix

Global Distribution

Inventory Management

Market Location: A Strategic Approach

Distribution Channels

TikTok Marketing Ideas

Market Analysis

BMC Customer Segments

Value Propositions in the BMC: A Comprehensive Overview

BMC Channels: Delivering Value to Customers

Marketing & Sales

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