What is price sensitivity? Customer price sensitivity refers to how changes in the price of a product or service can influence demand. Simply put, it describes how sensitive customers are to price fluctuations.

Competitive Pricing Strategy is one of the most commonly used pricing strategies in the business world, especially in highly competitive markets.

Today's article will discuss price psychology and how we can use product pricing as an effective marketing tool. Price Psychology: The Art of Wisely Manipulating Customer Perception Price is one of the main factors influencing purchase decisions. We also know that pricing is one of the "P"s in the 4Ps Marketing Mix, a crucial tool for…