CARPUT Business Model Canvas
Explore the CARPUT Business Model Canvas, nine BMC blocks, Value Proposition Canvas, competitor comparison, competitive advantages, risks and strategic recommendations.
Explore the TikTok Shop Business Model Canvas, including all nine BMC blocks, Value Proposition Canvas, Shopee and Lazada comparison, competitive advantages, risks and strategic recommendations updated for 2026.
BMC Article No: BMC #014
Updated in 2026: This article has been comprehensively updated to reflect TikTok Shop’s evolution from an embedded social-commerce feature into a broader discovery-commerce ecosystem connecting consumers, sellers, brands, creators, affiliates, advertising tools, payments and logistics.
The 2026 update incorporates the increasing importance of LIVE commerce, creator-led selling, affiliate commerce, shopping search, automated advertising solutions such as GMV Max, stronger seller-support programmes and greater integration between content discovery and purchase conversion. In Malaysia, TikTok reported in August 2026 that almost six in ten TikTok Shop users preferred LIVE shopping, LIVE sales had increased 48% year-on-year and the format contributed almost one-third of platform sales. TikTok also announced cumulative support of up to RM250 million for local sellers and creators during 2026 through initiatives including JomLokal Booster 2.0. (