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In today’s post, we’ll explore complete examples of Business Model Canvas (BMC). We will discuss various business model analyses using the BMC framework.
Introduction to Comprehensive BMC Examples
Before diving into specific examples, let’s briefly revisit the BMC. The Business Model Canvas is a strategic tool that facilitates the planning, analysis, and development of business models. Introduced by Alexander Osterwalder in his book Business Model Generation, this tool provides a visual overview of how a company creates, delivers, and captures value. By utilizing a single canvas sheet, we can encapsulate the entire business operation into nine interconnected blocks.
What is the Business Model Canvas?
The Business Model Canvas is a visual template composed of nine essential elements. Each element represents a critical aspect of a business. Understanding each block in the BMC allows us to view the entire business model and how these elements interact to achieve business goals. Here is a brief overview of each block in the BMC before we move on to complete examples:
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Customer Segments
- Definition: Customer segments refer to the groups of customers a business targets. Identifying the primary customers and dividing them into different segments based on needs, behavior, or characteristics is crucial.
- Example: A technology company might have customer segments such as individual users, small businesses, and large enterprises.
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Value Propositions
- Definition: Value propositions explain why customers choose your product or service over competitors. It includes the unique benefits offered by the business, whether in terms of quality, price, innovation, or convenience.
- Example: Apple provides value through innovative and high-quality product designs, differentiating itself from other competitors.
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Channels
- Definition: Channels describe how products or services are delivered to customers. This includes distribution channels, communication, and sales methods. Identifying the most effective channels to reach customer segments is vital.
- Example: Lazada uses online e-commerce channels to sell products to customers nationwide.
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Customer Relationships
- Definition: Customer relationships define how a company interacts with customers from prospecting to purchase and beyond. These relationships can be personal, automated, or community-based, depending on the business type and customer needs.
- Example: Bank customer service often involves direct interactions through phone calls or online chat.
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Revenue Streams
- Definition: Revenue streams refer to how a company generates money from each customer segment. This can come from product sales, subscriptions, service fees, or other monetization methods.
- Example: Spotify generates revenue through premium subscriptions and advertising for free users.
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Key Resources
- Definition: Key resources are critical assets needed to operate and support the business. This includes physical, intellectual, human, and financial resources.
- Example: Facebook’s key resources include its technology platform and extensive user data.
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Key Activities
- Definition: Key activities are the actions necessary to deliver the value proposition, reach customers, and generate revenue. This can involve production, marketing, research and development, or logistics.
- Example: Tesla’s key activities include research and development of electric vehicles and manufacturing cars at its factories.
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Key Partnerships
- Definition: Key partnerships involve third parties that help the company achieve its goals. This may include suppliers, service providers, or strategic partners.
- Example: Starbucks collaborates with global coffee suppliers to ensure a high-quality supply of raw materials.
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Cost Structure
- Definition: The cost structure details all expenses involved in running the business. This includes fixed costs, variable costs, operational expenses, and more. Understanding the cost structure is essential for ensuring business sustainability.
- Example: Amazon’s cost structure includes expenses for fulfillment centers, shipping, and technology.
Complete BMC Examples
The Business Model Canvas is a valuable tool for any business looking to optimize its business model. By breaking down the business into nine interconnected blocks, the BMC helps us understand how each element works together to create value for customers and generate profits for the company. When used effectively, the BMC can help identify opportunities, challenges, and strategies to advance the business to the next level. Now, let’s explore 101 complete examples of BMC. These analyses of business models using the BMC framework are based on personal opinions and are not official information from the companies involved.
- BMC #001: Richiamo Coffee
- BMC #002: BMC GrabFood
- BMC #003: BMC GrabCar
- BMC #004: BMC Naelofar
- BMC #005: BMC Byond
- BMC #006: BMC Bateriku.com
- BMC #007: BMC Facebook
- BMC #008: BMC Amway
- BMC #009: BMC AirAsia
- BMC #010: BMC FashionValet
- BMC #011: BMC Airbnb
- BMC #012: BMC Watsons
- BMC #013: BMC TikTok
- BMC #014: BMC TikTok Shop
- BMC #015: BMC Netflix
- BMC #016: BMC Shopee
- BMC #017: BMC Pelita Nasi Kandar
- BMC #018: BMC AirAsia X
- BMC #019: BMC dUCK
- BMC #020: BMC Astro
- BMC #021: BMC Tealive
- BMC #022: BMC YouTube
- BMC #023: BMC Speedmart 99
- BMC #024: BMC FamilyMart
- BMC #025: BMC Restoran Ikhwan
- BMC #026: BMC Mr. D.I.Y
- BMC #027: BMC 7-Eleven
- BMC #028: BMC KK Mart
- BMC #029: BMC Pos Malaysia
- BMC #030: BMC Cleanpro
- BMC #031: BMC Mamasab Bakery
- BMC #032: BMC Nippon Sushi
- BMC #033: BMC Indomaret
- BMC #034: BMC Indofood
- BMC #035: BMC Maxis
- BMC #036: BMC Indah Kiat
- BMC #037: BMC K-Link Indonesia
- BMC #038: BMC Bluebird Group
- BMC #039: BMC Mitra Adiperkasa
- BMC #040: BMC Rumah Makan Sederhana
Stay tuned for updates as we continue to add more examples to this blog!
Disclaimer: The content published on this blog is intended for informational and educational purposes only and represents the personal opinions of the author. It does not constitute official information from the companies involved in this article (if any). The information is based on limited sources, such as websites and related articles. While every effort is made to ensure the accuracy of the information, the author and the blog do not provide any warranty or guarantee regarding its completeness, reliability, or accuracy. Readers are advised to conduct their own research and seek professional advice before making any decisions based on the content provided. The blog and its author are not responsible for any actions taken as a result of reliance on the information presented.