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Google SEO

Have you ever heard about Google SEO? For business people who heavily utilize the online world, this method is commonly used as one of the marketing strategies.

Have you ever heard about Google SEO? For business people who heavily utilize the online world, this method is commonly used as one of the marketing strategies.

What is SEO?

SEO, or Search Engine Optimization, is a technique used to boost our website’s ranking so that it appears in the early pages of Google search results. Not only for Google, but we can also apply the same technique to other search engines like Yahoo, Bing, MSN, and many others.

When using Google, how many people actually browse up to page 5 or beyond? Most people click on pages 1, 2, and 3, and after that, they lose interest. It’s tiring for the eyes, right?

Search results on the first page of Google

Wouldn’t it be great if our website appeared on the first page of Google search results? For example, if we want to search for information on “Business Model Canvas” in Malay, we’d open Google and type “bmc melayu.” Right?

Now, go ahead and try searching for “bmc melayu” on Google. See what happens…

Let’s see the result:

 

See that? My blog post about BMC is on the first page. It’s ranked second and third. Pretty great, right? Still need to put in more effort to reach the very top.

Pay close attention. There are over 500,000 search results. By default, Google displays 10 results per page. If our website is ranked 90th, it will appear on page 9. What if it’s ranked 1000th?

Now, try searching for “mari belajar linux” and see what comes up.

Alhamdulillah. It’s right at the top, even though the article was written in 2014. This is an example of the power of Google SEO. Interested?

Facebook Ads vs Google SEO

You already have a business page on Facebook and have run some FB Ads. So, do you still need to do Google SEO? Yes, you do! Especially if you have a website or blog for business purposes.

Have you heard about interruption vs. permission marketing? This is the key difference between the marketing methods of Facebook Ads and Google SEO. Don’t get me wrong—both are important and have their own advantages.

Interruption marketing is, in simple terms, interrupting people to grab their attention. For example, you’re watching an intense scene in Avengers on TV, and suddenly an ad pops up. Or, when you’re reading gossip on Facebook, an ad for a product labeled sponsored appears, offering to make you fairer and more beautiful in just three days! You feel tempted to give it a try, right?

On the other hand, permission marketing using Google SEO works differently. When someone searches on Google for “whitening products,” the results appear, and they voluntarily click on the website. Then, the website offers an ebook with tips on whitening underarms, and for the second time, they willingly enter their email address. So, don’t get mad when an online seller emails you afterward—it’s because you voluntarily gave them your information. That’s how it works!

How do you do SEO?

Okay, that’s a brief explanation of SEO. We’ll continue in the next post on how to apply SEO techniques. There are two factors to consider in SEO: the technical aspect and, most importantly, good content. Stay tuned for the next post on SEO.

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Nazri Ahmad

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Nazri Ahmad

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