This article explores how VPC can be applied to Traveloka Indonesia, providing an in-depth analysis of its Customer Profile and Value Map, and discusses how the insights from the VPC can be integrated into the broader Business Model Canvas (BMC).

In today’s competitive business environment, one of the most critical success factors for any organization is understanding and delivering value that aligns with customer needs. The Value Proposition Canvas (VPC), developed by Alexander Osterwalder, is a tool designed specifically for this purpose. It allows businesses to create, visualize, and assess the fit between their product…