Martha Tilaar Success Story
Discover the Martha Tilaar Success Story, from a small Jakarta beauty salon to a major Indonesian cosmetics group built on heritage and innovation.
Explore the Maxis Business Model Canvas, nine BMC blocks, Value Proposition Canvas, competitors, risks and strategies, updated for 2026.
BMC Article No: BMC #035
Updated in 2026: This article has been comprehensively revised to reflect Maxis Berhad’s transition from a traditional mobile telecommunications operator into an integrated connectivity and digital solutions provider. The update incorporates FY2025 financial results, developments reported through Q2 2026, the expansion of 5G and fibre connectivity, growing enterprise ICT services, AI-powered customer engagement, and intensifying competition in Malaysia’s telecommunications industry.
The revised Maxis Business Model Canvas also includes deeper analysis of all nine BMC blocks, expanded strategic interpretations, a Value Proposition Canvas, comparisons with CelcomDigi and Telekom Malaysia, five competitive advantages, five major risks and challenges, and strategic recommendations for sustainable growth.
Telecommunications has become an essential foundation of modern economic activity. From mobile communications and online banking to cloud computing and digital commerce, businesses and individuals depend on reliable connectivity to participate in the digital economy.
Among Malaysia’s established telecommunications provi