101 Examples of BMC: Byond Group of Companies

This Business Model Canvas (BMC) analysis aims to provide a comprehensive overview of Byond, a Malaysian company focused on business development. Byond comprises several subsidiaries, each offering various services and products to support the growth and advancement of businesses in Malaysia. The company’s primary mission is to assist entrepreneurs in realizing their “Automate and Grow” vision through a variety of training, programs, and intensive one-year coaching sessions.

Abdul Basit, the founder and Chairman of Byond Group of Companies, is a well-known figure in the entrepreneurial training and development sector in Malaysia. Since 2015, he has trained over 70,000 entrepreneurs and has more than 15 years of experience in various business ventures. Notably, he received the SME Rising Star Award in 2017 from the SME Association of Malaysia.

Byond’s subsidiaries include:

1. Byond Success Sdn Bhd – Offers seminars and consulting services for business development in Malaysia.
2. Byond Corporate Management Sdn Bhd – Provides corporate management services such as accounting, financial management, and company secretarial services.
3. Byond Trading Sdn Bhd – Manages the Beast brand, which sells and distributes trending products in Malaysia.
4. Byond Healthcare Sdn Bhd – Operates in the healthcare sector.
5. Byond Tech Global Berhad – Focuses on software development and SaaS systems for SMEs, including the MySyarikat HR system.

Byond also offers several products and programs to assist entrepreneurs, such as MySyarikat, ByondGO, and Beast.my, along with a coaching and mentoring program known as Golden Circle.

Byond’s Business Model Canvas (BMC) Analysis

This analysis delves into Byond’s business model through the nine essential blocks of the Business Model Canvas. Each block helps us understand how Byond creates, delivers, and captures value.

1. Customer Segments

Customer segments refer to the specific groups of individuals or organizations targeted by the company’s products or services. Each segment has distinct needs, behaviors, and characteristics.

Byond’s Customer Segments:

• Small and Medium Entrepreneurs: Provides specialized training and coaching for existing businesses looking to expand, requiring strategies to enhance operations and profitability.
• Startups and New Businesses: Offers comprehensive guidance for starting businesses with the right strategies, helping them avoid common mistakes.
• Entrepreneurs in Malaysia and Neighboring Countries: Their seminars and programs also attract participants from neighboring countries such as Singapore, Indonesia, and Brunei.

2. Value Propositions

Value propositions explain why customers choose a company’s products or services. It includes the benefits offered to meet customer needs or solve their problems.

Byond’s Value Propositions:

• Intensive Training and Consultation: Helps entrepreneurs improve operations and profitability through business development-focused seminars and workshops.
• Year-long Mentorship Program: Provides ongoing guidance and support to ensure consistent business growth, offering a continuous and practical learning experience.
• Proven Frameworks and Modules: Utilizes training modules that have been tested and proven effective in various businesses, aiding entrepreneurs in implementing effective strategies.
• Comprehensive Support: Covers all aspects of business, including sales, automation, management, and investment strategies, offering a holistic approach to business development.

3. Channels

Channels refer to how the company delivers its value proposition to customer segments. This includes all methods used to reach and interact with customers.

Byond’s Channels:

• Live Seminars and Workshops: Conducted in strategic locations to directly engage with customers.
• Online Platforms: Offers remote learning and coaching through online platforms, providing wider and more flexible access to customers.
• Referral and Sharing Systems: Successful customers often refer friends and colleagues to Byond, expanding the customer base through personal recommendations.

4. Customer Relationships

Customer relationships describe the types of relationships the company establishes with its customer segments, ranging from personal interactions to automated services.

Byond’s Customer Relationships:

• Personal and Group Coaching Sessions: Provides tailored and personal guidance to entrepreneurs, enhancing their learning experience.
• Continuous Support: Through a year-long mentoring program, ensuring ongoing relationships and long-term support.
• Entrepreneurial Community: Offers a platform for participants to share experiences and receive support from peers, building a strong and collaborative network.

5. Revenue Streams

Revenue streams describe how the company generates income from each customer segment. This includes product sales, subscription fees, commissions, and other revenue sources.

Byond’s Revenue Streams:

• Seminar and Workshop Participation Fees: Charges participants for attending training and coaching sessions.
• Annual Mentoring Program Fees: Fees for the year-long coaching programs, ensuring steady revenue.
• Online Learning Platform Subscriptions: Income from subscriptions to the remote learning platform, providing continuous access to learning materials.
• Consultation and Coaching Services: Fees for personalized consultation and coaching sessions offered to individuals or groups, providing customized solutions.

6. Key Resources

Key resources refer to the essential assets needed to create and deliver the value proposition, reach markets, maintain customer relationships, and generate revenue.

Byond’s Key Resources:

• Expert Team and Facilitators: Experienced trainers and facilitators in business development.
• Training Modules and Frameworks: Developed and tested materials and modules.
• Technology Platform: The technological infrastructure used to deliver learning materials.
• Entrepreneur Network: A vast network of entrepreneurs trained and benefited from Byond’s programs.

7. Key Activities

Key activities refer to the critical actions a company must take to operate its business model. This includes everything the company does to create and deliver its value proposition, reach customers, and maintain relationships.

Byond’s Key Activities:

• Seminar and Workshop Development and Delivery: Organizing and managing training events, ensuring relevant and valuable content.
• Mentorship Program Execution: Coordinating a year-long mentoring program, providing continuous support to entrepreneurs.
• Training Module Adaptation and Enhancement: Developing and updating training materials based on participant feedback to ensure effectiveness.
• Marketing and Promotion: Attracting new customers through various marketing and promotional strategies, such as social media, email marketing, and professional networks.

8. Key Partnerships

Key partnerships refer to external individuals or organizations that work with the company to help execute the business model.

Byond’s Key Partnerships:

• Financial Institutions: Collaborating to provide financial support to entrepreneurs, such as micro-financing or business credit.
• Business Organizations: Introducing and promoting seminars and workshops to networks, helping attract more participants.
• Industry Experts: Contributing their expertise to the development of training modules, ensuring high-quality and relevant content.
• Technology Partners: Supporting the technology infrastructure and platforms used to deliver learning materials, ensuring smooth and efficient operations.

9. Cost Structure

Cost structure refers to all the costs incurred by the company to operate the business, including fixed and variable costs and investments in various resources and key activities.

Byond’s Key Costs:

• Seminar and Workshop Operation Costs: Includes venue rental, training materials, and event logistics.
• Salaries and Fees for Facilitators: Payments to instructors and facilitators delivering training and coaching programs.
• Technology Investment: Developing and maintaining online learning platforms, including software, hardware, and system development.
• Marketing and Promotion Costs: Expenses for attracting new participants through various marketing campaigns, such as digital ads, brochures, and networking events.

Conclusion

This BMC analysis of Byond highlights how all the elements of Byond’s business model work synergistically to achieve its mission of helping entrepreneurs advance and grow their businesses.

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