{"id":15765,"date":"2020-01-01T15:21:30","date_gmt":"2020-01-01T07:21:30","guid":{"rendered":"https:\/\/gerbangbisnes.com\/fungsi-trademark\/"},"modified":"2024-10-09T15:33:25","modified_gmt":"2024-10-09T07:33:25","slug":"fungsi-merek-dagang","status":"publish","type":"post","link":"https:\/\/gerbangbisnes.com\/id\/fungsi-merek-dagang\/","title":{"rendered":"Fungsi Merek Dagang dalam Bisnis"},"content":{"rendered":"Banyak orang mengira bahwa fungsi merek dagang hanya sebagai alat pemasaran yang terbatas pada nama perusahaan, nama produk, dan logo. Padahal, sebenarnya merek dagang memiliki lima fungsi penting dalam bisnis:\r\n

1) Merek Dagang sebagai Identitas Sumber Produk\/Layanan<\/strong><\/h4>\r\nKetika membeli barang, kita sering memilih merek yang sudah kita kenal karena percaya pada kualitasnya. Fungsi pertama ini adalah untuk mengidentifikasi sumber produk atau layanan. Misalnya, kita tahu bahwa Nestle memproduksi barang-barang berkualitas seperti Milo, Maggi, dan Nescafe.\r\n

2) Merek Dagang sebagai Alat Konsumen untuk Membuat Pilihan<\/strong><\/h4>\r\nMerek dagang membantu konsumen dengan mudah membedakan produk atau merek yang berbeda. Tanpa merek dagang, memilih antara produk yang serupa akan jauh lebih sulit. Sebagai contoh, merek seperti Faiza, Cap Naga, atau Cap Rambutan membantu kita memilih berbagai merek beras tanpa kebingungan.\r\n

3) Merek Dagang sebagai Penanda Kualitas<\/strong><\/h4>\r\nMerek dagang yang terdaftar sering kali langsung diasosiasikan dengan kualitas dan reputasi penyedia produk atau layanan. Merek seperti SAMSUNG, APPLE, dan HUAWEI dikenal karena kualitas smartphone-nya, yang sering kali menjadi pilihan konsumen meskipun lebih mahal.\r\n

4) Merek Dagang sebagai Alat Pemasaran<\/strong><\/h4>\r\nMerek dagang yang terdaftar menjadi fokus utama dalam pemasaran dan periklanan. Misalnya, iklan yang membangkitkan emosi konsumen, seperti Pizza Hut dengan pizza keju yang lezat atau ayam goreng renyah dari KFC, bisa meninggalkan kesan yang kuat yang terkait dengan mereknya.\r\n

5) Merek Dagang sebagai Aset Ekonomi<\/strong><\/h4>\r\nFungsi kelima ini jarang diketahui. Ketika bisnis berkembang dalam hal keuntungan dan reputasi, nilai merek dagangnya juga meningkat. Merek dagang dapat dilisensikan, diwaralabakan, atau dijual di masa depan. Sebagai contoh, merek dagang Maybank sendiri bernilai RM 10 miliar.\r\n\r\n \r\n\r\n\"\"\r\n\r\nMemahami fungsi-fungsi ini menunjukkan betapa pentingnya mendaftarkan merek dagang Anda. Tanpa pendaftaran, merek Anda bisa berisiko, terutama jika ada orang lain yang mendaftarkannya lebih dulu. Jadi, ambillah langkah untuk melindungi merek Anda dengan mendaftarkan merek dagang hari ini.\r\n\r\nLink:\r\nhttps:\/\/www.daftartrademark.com\/2020\/03\/16\/5-fungsi-trademark\/<\/a>\r\n\r\n","protected":false},"excerpt":{"rendered":"

Banyak orang mengira bahwa fungsi merek dagang hanya sebagai alat pemasaran yang terbatas pada nama perusahaan, nama produk, dan logo. Padahal, sebenarnya merek dagang memiliki lima fungsi penting dalam bisnis<\/p>\n","protected":false},"author":1,"featured_media":14325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"limit_modified_date":"","last_modified_date":"","footnotes":""},"categories":[259],"tags":[277],"class_list":["post-15765","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-trademark-id","tag-audio-id","post_format-post-format-video"],"yoast_head":"\nFungsi Merek Dagang dalam Bisnis » Gerbang Bisnes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gerbangbisnes.com\/id\/fungsi-merek-dagang\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fungsi Merek Dagang dalam Bisnis » Gerbang Bisnes\" \/>\n<meta property=\"og:description\" content=\"Banyak orang mengira bahwa fungsi merek dagang hanya sebagai alat pemasaran yang terbatas pada nama perusahaan, nama produk, dan logo. Padahal, sebenarnya merek dagang memiliki lima fungsi penting dalam bisnis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gerbangbisnes.com\/id\/fungsi-merek-dagang\/\" \/>\n<meta property=\"og:site_name\" content=\"Gerbang Bisnes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gerbangbizlearn\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-01T07:21:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T07:33:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gerbangbisnes.com\/wp-content\/uploads\/2020\/01\/klcc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nazri Ahmad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nazri Ahmad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/\"},\"author\":{\"name\":\"Nazri Ahmad\",\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/#\\\/schema\\\/person\\\/efb9873a96f3c4d06342f4bcaa9d6136\"},\"headline\":\"Fungsi Merek Dagang dalam Bisnis\",\"datePublished\":\"2020-01-01T07:21:30+00:00\",\"dateModified\":\"2024-10-09T07:33:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/\"},\"wordCount\":302,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gerbangbisnes.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/klcc.jpg\",\"keywords\":[\"audio\"],\"articleSection\":[\"IP & Trademark\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/\",\"url\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/\",\"name\":\"Fungsi Merek Dagang dalam Bisnis » Gerbang Bisnes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gerbangbisnes.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/klcc.jpg\",\"datePublished\":\"2020-01-01T07:21:30+00:00\",\"dateModified\":\"2024-10-09T07:33:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gerbangbisnes.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/klcc.jpg\",\"contentUrl\":\"https:\\\/\\\/gerbangbisnes.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/klcc.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/fungsi-merek-dagang\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fungsi Merek Dagang dalam Bisnis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/#website\",\"url\":\"https:\\\/\\\/gerbangbisnes.com\\\/id\\\/\",\"name\":\"Gerbang Bisnes\",\"description\":\"Learn . 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