{"id":19258,"date":"2014-11-01T12:50:10","date_gmt":"2014-11-01T04:50:10","guid":{"rendered":"https:\/\/gerbangbisnes.com\/?p=19258"},"modified":"2025-06-01T15:53:22","modified_gmt":"2025-06-01T07:53:22","slug":"market-research-using-keyword-planner","status":"publish","type":"post","link":"https:\/\/gerbangbisnes.com\/en\/market-research-using-keyword-planner\/","title":{"rendered":"Market Research Using Keyword Planner"},"content":{"rendered":"
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Market Research Using Keyword Planner<\/strong><\/h1>\n

This time, we\u2019ll explore how to conduct market research using Google AdWords \u2013 specifically the Google Keyword Planner tool.<\/p>\n

Previously, we touched on the importance of market research in identifying demand for your products and services on the Internet. We learned that passion alone is not enough<\/strong> if there is no demand for what you\u2019re offering.<\/p>\n

So how do we determine if demand exists? The answer is simple. If we want to run an online business, we need to do research on the Internet<\/strong> itself.<\/p>\n

Besides checking popular products on platforms like Amazon or eBay, we can also use Google’s free tool: Google AdWords Keyword Planner<\/strong>.<\/p>\n

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GOOGLE ADWORDS: KEYWORD PLANNER<\/h3>\n

Keyword Planner is one of the tools within Google AdWords<\/strong>. It\u2019s used to generate keyword ideas and help choose the most relevant search terms related to your product or service.<\/p>\n

It also allows you to check the search volume<\/strong> of specific keywords on Google. The logic is simple: if a keyword related to your product or service has a high number of searches, it indicates strong demand<\/strong>. So why wait? Let\u2019s use this free Google tool to conduct effective market and demand research.<\/p>\n<\/div>\n

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CREATING A GOOGLE ACCOUNT<\/h3>\n

To use Google AdWords \u2013 Keyword Planner, you need a Google account. If you already have a Gmail or Google+ account, you can use the same login credentials to access Google AdWords.<\/p>\n

LOGGING IN TO GOOGLE ADWORDS<\/h3>\n

If you already have a Gmail or Google+ account, just use it to log in at:<\/p>\n